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Promoting a Website is not an easy task. New Website Developers may have the impression of building a Website and sales are generated. This is far from true. There are millions of Websites. Within those millions, there are bound to be competitors. To rise above, or obtain a portion of the market-share, developers need to utilize an effective promotion campaign.

Establishing a Website is not much different than a brick-and-mortar business. Open a Deli in the heart of a City and millions of potential customers will pass daily. In contrast, open the Deli in the suburbs, and there would be one quarter of the potential customers. Obviously, the City would be much more expensive to get started and maintain, but the revenue should provide for the added expense.

The same holds true in Website Promotion. However, the landscape is different. There are no streets and sidewalks customers have to use. Therefore, our businesses need to be found by customers in a variety of places. It needs to be brought to the potential customer, or viewable from wherever they may be lurking.

Where do we start with Website Promotion?

One of the topics sweeping the developers world is Optimization. The internet will naturally bring potential customers, if the site is optimized properly. Computers work hard on matching relevant information. This is a huge benefit to e-business owners.

Before promotion begins, or altering existing efforts, understand the Internets backbone. Why has the World Wide Web become popular? Most should agree, information retrieval rules. Internet users dont have to sit down and watch television waiting for local weather. They dont have to wait for news of interest. They dont have to drive to find the best prices. They dont have to look through cook-books to find a recipe. They dont have to talk to salespeople for a car. Today its all on the, information, super highway.

As a developer, focus on information delivery before beginning promotion of a Website. If a page can be divided into two topics, make two separate pages. Over-use of graphics can present problems too. While its nice to make a Site pretty, most people dont care. They want the information or products they are seeking. Sectors such as art could be an exception, but for the most part, lots of graphics are a waste. People read on the internet. Give people something to read, not just something to view.

Promotion Budget

If launching a new campaign, it may take time to decipher an effective budget. There are simple variables that should be considered with budgeting. Given the potential scope of a Website, advertising should be devoted to different areas of the site. For example, paying to promote the free portion of a Website is not logical. In contrast, a free forum may sell advertising. The advertising segment of the site should be exploited.

There is a simple formula to develop a budget. If a site is new, it takes some research and investment to draw an accurate conclusion. Put simply, consider the following; how many potential customers are required to make a sale? From each sale, how much profit is generated? Of the profits, how much is invested into advertising? This identifies the value of potential customers. If ten customers make one sale, and ten dollars are allocated towards advertising, each customer is potentially worth one dollar. However, room for growth could be made by reducing the value of a potential customer or increasing the advertising contribution. A competitive sector may force reduced profits rather than reduced value of potential customers.

Comprehensive budgeting could be applied to aspects of the business. Promote each aspect as a unique entity. For example, a Website that sells music and movies could have separate budgets for the segments. This could reveal vital information to the survival of a business. Implement effective models that assist in tracking expense and results. This is fairly simple with website statistics and tracking tools.

Free Traffic Promotion Keywords and Phrases

When it comes to free traffic, its about information retrieval. People utilize tools that provide information accurately and quickly. These tools rely on the developers interpretation of a Website or page (On-Site Optimization). What is the Website or page about? What phrases are people looking for that want to use this site? Information retrieval is a complicated double-edge-sword between people surfing the web and people creating the web. When the people creating the web do not create clear and focused pages, people surfing the Web cannot find them.

Free traffic is a gift from creating user friendly pages, clearly focusing on a specific topic, and the result of promotion efforts. It stems from a good balance. While free traffic primarily comes from Search Engines, it also comes from referring sites. People will write about a Website in blogs, forums, or on their personal pages. People will add links to Sites they like.

If developers hunt for free traffic, problems can arise. Hunting for free traffic has made developers try tricks that got the site removed from Search Engines. This can present a big problem as they are a large source of free targeted traffic. Keep free traffic in mind while promoting a Website, but dont make it the focus of promotion. It will come naturally over time. Take it as a gift and an acknowledgement that a Website has been optimized well, presents clear information, and is promoted in the right places. Although some may argue the point, dont anticipate quality free traffic to begin immediately. It takes extensive thought, advertising, and planning for this to happen, especially within competitive sectors.

Promoting in Directories

One place to start promoting a Website is Website Directories. Most directories are organized by topic. Some are more comprehensive than others. In addition, there are, Niche, directories that focus on one topic. For example, there are directories for shopping, reference, art, and automotive sites. In contrast, there are general directories that provide all the niches.

Finding an appropriate place within a directory may be difficult. Directories can a large structure. However, a comprehensive structure benefits advertisers with targeting. Comprehensive directories enable developers to classify a Website. For example, it maybe possible to promote a site the sells speakers, for cars, but only domestic cars, and ones that are late model. In addition, some directories may implement regional indexing. Targeting an index in a directory can be complex, but it can be a great benefit too.

Dont expect to rush from directory to directory and establish a bunch or references. Each directory is unique. Take time to understand how the directory is structured, what they expect as a title and description, and how the suggestion process works. Seek similar sites; take note of where they appear, and how they are described.

Directories are generally affordable solutions. Most Directories are indexed by search engines. They help search engines understand a sites focus. In addition, they are a reference point for some people. It may be a good idea to seek-out one or two directories a week, or as appropriate to a budget. Finding good directories will consume a lot of time. However, once a link is added, it will remain there for a long duration.

News and Media Promotion Public Relations

Public Relations an important factor when promoting any Business. News and Media channels are the vehicles that convey information to the public. News about a business can make a huge impact on the public. Good news can make lots of people remember a business. Some developers release news about every change or added feature to a Website. Ironically, some developers never utilize this area of promotion.

There are a variety of distribution sites that will expose news releases to numerous channels, for a modest fee. In addition, most will offer free options. It may be a good idea to utilize free options for news that is not very important. For example, adding a, Calculator, to a Website probably will not gain much attention. However, anything that may be important to the public needs to be announced.

If it can be added to the budget, outsource public relations efforts. PR companies have knowledge of what the media likes and contacts that make them valuable. PR specialists can be found in almost every City.

Ezine Articles - Provide Rich Content

Writing articles is a powerful promotion tool. Some developers refer to this as, Viral Marketing. There are Websites that require content. Content brings them traffic. Traffic builds valuable ad space.

Article Distribution sites assist promoters with circulating articles. Many Ezines rely on Distribution Sites for their content. Post an article to a distribution site and the article is, up-for-grabs, to anyone. The article begins to circulate the internet like a virus. Everywhere it appears, reference is given to the author and their Website.

Advertising on the Web

There are a variety of reference websites. Generally, these sites consist of Forums, Article content, and Online Chats. They rely on selling ad space as the main revenue stream. While some reference developers are, trying to rich quick, there are sites that offer affordable solutions to promote a Website. With free traffic in mind, seek-out text link advertising venues. Look for sites that charge a flat fee. Sites that charge per click or by the impression usually mask links for tracking. This does not build good recognition with search engines.

Seek relevant opportunities for promoting the Website. If the allows people to buy tennis shoes, a sports reference and information area may be prove beneficial. Another might be a reference site about footwear. Trial and error will reveal good advertising sources for promotion. Regardless of the site being promoted, there are reference areas that are valuable promotion tools.

Promotion Summary

The internet moves fast in certain aspects. When it comes to Website promotion, it moves slowly. Modifications that are made to a Web Page are not going to be seen the next day. Significant results appear months later. The most important area of promotion, is keeping accurate records. Website promotion is complex. Developers need to consider on-site and off-site optimization, targeting, and ad construction. The right mix can provide a significant advantage over the competition.

# posted by blogs71375 : 4:52 PM  0 comments

Ever thought about jumping into the deep end to start a business? Well I have; and I must say even though the prospects can be amazing, it seems a little out of reach and a bit scary. I couldnt afford the risk and most certainly cant conceive how to get started. Well that was until recently.

I bet most of you at some stage have heard about regular people (like us) making huge financial profits through some kind of internet business and thought to yourself wow, if only I had some internet know how and some business savvy, I bet that I could do something similar. Well the honest truth is YOU CAN!!

I came across this really cool e-book about making money online and I was truly amazed about the content. The most amazing thing about this e-book is that it makes things so clear; the internet is widely used to gather information, we are living in the information age, the best product you could possibly sell on the net would have to be information!

Anybody whos passionate about something potentially has a wealth of knowledge about a niche that someone else is willing to pay for. The key word niche is a term that describes a common interest, a common problem, or even a common desire. A niche market is ultimately a group of people who are already inclined to a certain subject.

So now all you have to do is to come up with some great information for your niche product to sell, your probably not sure whether yours will be good enough to stand out from your competitors and as you may be aware there is a lot of competition to be the best, fortunately there are techniques available to ensure yours will be one of the best and most unique on the market. Id like to talk about a couple of these techniques now. After checking out your competition you might find that they may all offer something unique about their product that is a Unique Selling Proposition (or U.S.P). So if youre selling unique information, customers will only be able to get that information if they buy from you. You can also maximize your U.S.P by having multiple U.S.Ps or perhaps find all your competitors U.S.Ps and combine them into yours and then youll have the mother of all unique selling propositions! Guess wholl want to buy from you? This is a really powerful way to make your product desirable and attractive to potential customers.

If your wondering about how to create these U.S.Ps just visit your competitors and take note of their U.S.Ps, do some homework, come up with ways to improve, and develop those ideas. Try to make yours just that little bit better.

Dont forget this product is yours to keep so continuous improvements can always be made. Your product will become your asset and like all assets they need nurturing and renewing to keep them on top and valuable. The beautiful aspect of an information product is that you can make improvements wherever you are so long it adds value and enhances the content.

These are only a few ways that you can add value to business. Information products can literally sell themselves with the right strategies. Take the first steps toward your business it can be perpetual as well as profitable.

All the best

Dan Greco

# posted by blogs71375 : 4:46 PM  0 comments

If you are like me then you must always be looking for new ways to extend your wealth or start creating a little extra money. I search the Internet looking for ways to make money at least 15 times a month! I know it sounds like I am crazy but I always want to find that one new HOT business that has everyone is going crazy about and making tons of money.

Finding work at home programs is the easy part. Anyone can go into google and search work at home business or something along the lines like that. The hard part is finding that new business that very few people know about, and actually works! If you find it and it does work you can quickly cash in while others still dont know much about it.

About a few weeks ago while doing my normal money making searching I came across what I think is the newest and hottest business for 2006. Arbitrage Trading. I was unsure of what it was at first. All I knew was that it was away of making money online.

I did a little more research on forums, websites, and articles. I found that it was a real business but hard to do if I didnt have some type of program to help you. I picked up a program called SureBetPro Arbitrage Trading Software. This software allowed me to quickly find arbs and trade against them in no time.

In just a few days I was up and running and making money on each trade. On my first trade of $500 I made $40. I know this doesnt seem like a lot of money. With SureBetPro you can keep trading all day long to make more money.

Arbitrage trading makes money because you are placing money on arbs that are created when TWO different bookies disagree on the SAME sporting event. If you tried to find these arbs yourself you would spend countless hours searching for them, and calculating how much money you would make from each arb.

Thats why everyone recommends getting a arbitrage trading software program like surebetpro. The arbs are found for you, and it also calculates how much profit you will make. This really is the newest and hottest work at home business for 2006. If you are a crazy work at home guy like me who is always looking for the next best way to make some money working out of your house this is it.

# posted by blogs71375 : 4:40 PM  0 comments

While Celtic jewelry may be most popular among individuals of Irish decent, anyone is free to love and enjoy this enchanting jewelry and many do.

Frequently Celtic wedding bands are selected as an alternative to more traditional wedding rings. In many cases owners of Celtic jewelry choose to have their ring engraved. This style of Celtic wedding band is often referred to as a Claddagh ring.

Claddagh rings will generally have two holding hands, a crown, and a heart on the band. The heart is said to symbolize love, the crown stands for loyalty, and the hands symbolize friendship. All of which are important components of a marriage. Most bridal Claddagh wedding rings will have a stone inlaid. You have the option of purchasing Claddagh wedding bands in a traditional, antique style or in one of the more modern variations.

Another piece of highly popular Celtic jewelry is the Celtic lovers knot ring. Here, the engraved knot serves as a lover knot, thus the title for the ring. Although knot rings do come in a number of different styles, the meaning remains the same. In Celtic jewelry, the knot symbolizes a crossing place where two people meet. The most common usage or symbolic meaning of knot jewelry is as a representation of love. However, you may also find some Celtic knot rings that are specifically for friendship or family relationships.

Celtic jewelry may also be found in the form of an Irish cross. A number of different style crosses are available. In this case, your choices will mostly depend on where you end up purchasing your Celtic jewelry.

A common option is to have the jeweler insert your birthstone into the cross. Alternative pendant styles are available too. After the cross, the most popular pendant is probably in the shape of a shamrock. Brooches, cufflinks, earrings, and bracelets can also be made in a Celtic style.

While Celtic jewelry traditionally is made in white or yellow gold, there are also other styles available. The best Celtic jewelry has traditionally been handcrafted by a professional; however, you may find that some so-called Celtic jewelry is not actually handmade. To ensure that you are getting a piece of handmade Celtic jewelry, you should properly research the jewelry. Always feel free to ask questions about how the jewelry was made, who the artisan was and so forth. You would be wise to visit several jewelers selling the styles you are interested in.

There are also a number of online jewelry stores which are devoted solely to Irish and Celtic jewelry styles. As with any piece of jewelry, you should always verify exactly what the jeweler's refund and guarantee or warranty policies are. If you are dissatisfied or if something happens your new Celtic jewelry piece, you will want to know that it can be returned, fixed or replaced.

One reason for the increasing popularity of Celtic jewelry with many people lies in the symbolism so clearly embedded in this type of jewelry. More than a plain band or a simple ring, Celtic jewelry styles are rich with symbols representing love, connection, family and friendship. And those are things that truly never go out of style.

# posted by blogs71375 : 4:27 PM  0 comments